Twelve vehicles running the Oxford Street corridor between Ilford and Oxford Circus. Sides are wrapped as a fleet, so the route reads as one campaign rather than twelve separate sites.
Specification
Format
Bus side (Superside)
Panel size
9.5 × 1.8 m per vehicle
Vehicles
12
Route length
18.4 km
Material
Cast vinyl wrap
Install window
Overnight, depot
Artwork deadline
10 working days before start
Audience
310,000
Daily impressions
18.4 km
Route coverage
Mixed
Traffic type
05:30 – 00:30
Operating hours
Figures are supplied by the owner and reviewed at approval. Independent measurement is shown separately where the site is audited.
The owner's read on which industries this space sells hardest for — tap one to see every space suited to that sector.
What's included
Print, install and removal across all 12 vehicles
Depot proof photography per vehicle
Mid-campaign condition report
Your artwork on this site
HALDEN, a automotive build, mounted at this face's real proportions. Built to this face — nothing is cropped and nothing is added.
The shape decides whether the campaign you already have works here. Mount it on the face — yours or one of ours — and see what the mount does to it before you book.
Derived from the dimensions this owner listed. They have not published a spec sheet yet, so treat it as the shape rather than the print house's own rules.
Build at
950 × 180 mm at 1:10 scale
Aspect
5 : 1
Colour
CMYK · 300 dpi at supplied scale · fonts outlined
Bleed
10 mm bleed on every edge, at 1:10
Files
PDF/X-4 · AI · EPS
Safe area
6% inside every edge
Fixings, frame lip and the tension seam eat the outer edge of a printed face. Type inside the guide survives the mount.
4 stages, set by the owner — each releases when its own delivery is proven. You still pay once, at checkout, and the money is held by Admarket — staging decides when it reaches the owner, never when it leaves you.
1/4First depot nightby 3 SepReleases on 6 vehicles wrapped and back in serviceSix buses come off the road overnight and go back into service the next morning wearing the campaign. This is the expensive night — print, fitters and the depot slot are all spent here, which is why it carries the largest share.ProofFleet-numbered photography of all six, plus the depot sign-off sheet.ConditionsIf fewer than six come back into service the stage waits rather than part-paying. A night lost to a depot strike moves the date, not the share.45%£6,210
2/4Second depot nightby 6 SepReleases on 4 more vehicles, 10 of 12 runningThe second batch, fitted the following week on the same depot slot. From here the corridor is covered well enough that the campaign reads as a fleet rather than a few buses.25%£3,450
3/4Night-route pairReleases on Final 2 vehicles on the N25 rotationThe last two are night-route vehicles and are never in the depot in daylight, so they are fitted on the road and proved differently from the rest.ProofAVL tracker log for the rotation plus one on-street photograph each — the depot sign-off sheet does not exist for these two.20%£2,760
4/4Removal and hand-backwithin 5 working days of the end dateReleases on All 12 vehicles de-wrapped, panels cleanHeld to the end on purpose. A fleet wrap can be delivered perfectly and still leave adhesive scarring on twelve buses, and the operator will not sign the fleet back until it is clean.ProofPhotographs of each panel after removal, plus the operator's hand-back sheet.ConditionsNot released on the run ending — released on the hand-back sheet. Damage found at removal is deducted from this stage before anything else.10%£1,380
By delivery · 4 stages100%£13,800
Every stage is proved before it pays. Photography of each wrapped vehicle with its fleet number, plus the depot sign-off sheet for that batch. A batch releases on its own count, not on the calendar. A stage whose proof you do not approve stays held and goes to dispute on its own — the stages already delivered keep settling, and anything undelivered comes back to you.
Booking rules
Operator approves creative before print
Minimum booking: 4 weeks
No political advertising
4.7 · 64 reviews
Marta K.
Nordwind Studio · June 2026
Posted on the Monday as agreed and the proof shots came through the same afternoon. The owner flagged a colour issue in our artwork before it went to print, which saved us a reprint.
Site performs exactly as the audience numbers suggest. One week ran with partial illumination after a fault and we were credited without having to ask.