CityMetric — homepage MPU, 100% SOV
United Kingdom
£1,900
per week
per week
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A sample of what owners are listing right now.
Marketplace ranges, not a rate card — every space is priced by its owner.
| What you're buying | Typical range | What moves it |
|---|---|---|
| Websites & apps — per 1,000 impressions | Set by the ownerper 1,000 impressions | Digital's currency is the thousand impressions. Anything else needs a reason the buyer can check. |
| Websites & apps — per click | Set by the ownerper click | Digital's currency is the thousand impressions. Anything else needs a reason the buyer can check. |
| Websites & apps — per day | Set by the ownerper day | Digital's currency is the thousand impressions. Anything else needs a reason the buyer can check. |
| Websites & apps — per week | Set by the ownerper week | Digital's currency is the thousand impressions. Anything else needs a reason the buyer can check. |
Ranges are what buyers typically pay across the marketplace, not a rate card. Every space is priced by the company that owns it, and the price on a listing is what a buyer pays.
What buyers check before they book this format.
Where buyers of websites & apps put the rest of the budget.
Digital's currency is the thousand impressions. Anything else needs a reason the buyer can check. On Admarket the common units are per 1,000 impressions, per click, per day — and an owner can write their own where none of those fit. You pay the listed price: there is no buyer fee, no booking fee and no service charge at checkout.
Screen artwork — usually JPG, PNG, MP4. Every listing publishes its own exact spec, the owner's template files where they have them, and a preview that mounts your artwork on the face so you can see the crop before you book. Keep type 4% inside every edge: Panels are bezelled and rarely mounted dead straight. Four percent keeps type off the trim.
You pay once, at checkout, and Admarket holds the money. It is released to the owner only when delivery is proved and you approve it — or seven days later if you do not respond. If the campaign never runs, the money comes back to you rather than to them.
Yes. Every listing carries the same 18 fields, 11 of them mandatory, and 8 are search filters. Audience figures say where they came from — an independent audit and an owner's estimate are labelled differently and never merged.
Placements on sites, apps and newsletters, bought on impressions or on time. Every placements on Admarket is listed by the owner or their appointed broker, priced in the open, and bookable without a single email.
Every websites & apps listing carries the same 18 specification fields, 8 of which buyers filter on — so two sites can be compared on the numbers rather than on how well their sales deck is written.
Websites & apps covers 6 sub-categories: Display banner, Native & sponsored article, Newsletter, In-app placement, Video pre-roll, Homepage takeover. Each inherits the format's specification and adds its own, because the questions worth asking about display banner are not the questions worth asking about homepage takeover.
Geography follows the format: audience distribution, no fixed site. This format reaches people wherever they are. The geography that matters is where the audience lives — it comes from your analytics in the next step.
Impressions, viewability and share-of-voice report straight from the ad server. Generated when the booked impressions complete. This is the proof; nobody writes it.
You can cancel free, in one click, until serving — the first step where the owner spends money on your campaign. After that the listing's own cancellation policy applies, and it was agreed at booking rather than argued about afterwards.
New lists are private until you invite someone. Saving a space never notifies the owner.