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Magazines, newspapers and directories sold with their advertiser base.
Obrat, prevádzkové náklady, obsadenosť a zmluvné podmienky sú dodané majiteľom a neauditované. Pred záväzkom si ich sami overte: predaj sa dohaduje priamo medzi oboma stranami a Admarket sa na ňom nepodieľa.
Nothing listed in this category right now.
Predávajúci v tejto kategórii zverejňujú niekoľkokrát ročne. Checklist nižšie sa oplatí prečítať skôr, než sa nejaké objaví.
The four things that most often change the price of print titles after the first meeting.
Insist on an independent audit rather than a print run. Distributed and read are different numbers, and rate cards are built on the second.
Confirm the list transfers lawfully and that consent covers marketing under the new owner. An unusable list removes most of the goodwill.
Check notice periods and volume commitments. A long print contract at old rates can be an asset or a liability.
If three advertisers make up half the revenue, price the title on the assumption that one of them leaves after the sale.
Toto je začiatočný checklist, nie poradenstvo. Pred podpisom čohokoľvek vyhľadajte vlastnú právnu a finančnú radu.