Gateway site on the eastbound Westway approach, held at eye level for three lanes of slow-moving traffic. The board carries commuter volume into central London every weekday morning and is lit from dusk until 01:00.
Specification
Format
48-sheet, static paper
Face size
12.0 × 3.0 m (36 m²)
Orientation
Landscape
Illumination
Front-lit, dusk – 01:00
Height from ground
4.2 m
Viewing distance
30 – 120 m
Material
Paper, wet-pasted
Artwork deadline
5 working days before start
Audience
184,000
Daily impressions
1.1M
Weekly reach
Vehicular
Traffic type
07:00 – 09:30
Peak window
Figures are supplied by the owner and reviewed at approval. Independent measurement is shown separately where the site is audited.
The owner's read on which industries this space sells hardest for — tap one to see every space suited to that sector.
What's included
Posting and removal by the site crew
Dated, GPS-tagged proof photography
Weekly condition check
Free re-post if the sheet is damaged in week one
Your artwork on this site
ASTER & CO, a fashion & apparel build, mounted at this face's real proportions. Built to this face — nothing is cropped and nothing is added.
The shape decides whether the campaign you already have works here. Mount it on the face — yours or one of ours — and see what the mount does to it before you book.
Supplied by Westway Outdoor Ltd for this exact site — build to this and the file passes first time.
Build at
1200 × 300 mm at 1:10 scale
Aspect
3 : 1
Colour
CMYK · 300 dpi at 1:10 · fonts outlined, no spot colours
Bleed
10 mm bleed on every edge, at 1:10
Files
PDF/X-4 · AI (packaged) · EPS
Maximum size
250 MB
Safe area
8% inside every edge
Artwork deadline
5 working days before the posting date — the print run is booked for the Monday
The crash barrier crosses the bottom of this face from the eastbound side. Keep the strapline and any legal line above the barrier guide or the traffic never reads it.
Paper is wet-pasted in eight sections; avoid fine hairlines across the seams.
The site is front-lit from below — deep blacks go muddy after dusk. Mid-tones read better here.
6 stages, one every 4 weeks — each releases when that period's proof is approved. You still pay once, at checkout, and the money is held by Admarket — staging decides when it reaches the owner, never when it leaves you.
1/64 weeks 116.7%£8,400
2/64 weeks 216.7%£8,400
3/64 weeks 316.7%£8,400
4/64 weeks 416.7%£8,400
5/64 weeks 516.7%£8,400
6/64 weeks 616.7%£8,400
By period · 6 stages100%£50,400
Every stage is proved before it pays. Dated, GPS-tagged photography of the posted sheet within the first 48 hours of each 4-week period, plus the weekly condition checks for that period. A stage whose proof you do not approve stays held and goes to dispute on its own — the stages already delivered keep settling, and anything undelivered comes back to you.
Booking rules
No alcohol, gambling or HFSS categories on this site
Artwork approved by the owner before print
Minimum booking: 2 weeks
4.9 · 128 reviews
Marta K.
Nordwind Studio · June 2026
Posted on the Monday as agreed and the proof shots came through the same afternoon. The owner flagged a colour issue in our artwork before it went to print, which saved us a reprint.
Site performs exactly as the audience numbers suggest. One week ran with partial illumination after a fault and we were credited without having to ask.