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1.1Section 8 of the terms of service says what you must not publish, book, run or facilitate. This policy is that section written out in full: the standard our review layer actually applies, the evidence we expect behind a claim, and what happens when a rule is broken.
1.2It is part of the terms of service, not a separate agreement. Accepting the terms accepts this policy, and a breach of this policy is a breach of the terms. Where a sentence here is more specific than section 8, the more specific sentence is the one we enforce.
1.3It binds everyone who puts anything on the platform: sellers publishing listings, buyers uploading creative, brokers, job posters, applicants, sponsorship posters, anyone writing a review or a message, and every member of a workspace. Where an individual acts for an organisation, both are bound and both are responsible.
1.4It applies to everything submitted, whether or not it is public — listing text and specifications, photographs, video, audio, audience figures, store profiles, case studies, reviews, creative files, proof files, job and sponsorship posts, attachments, and private messages.
Read this with section 7 of the terms — Review is a filter, not a warranty. That content passed review does not make it compliant, does not make it true, and is never a defence. This policy tells you the standard; meeting it is your obligation, not ours to confirm.
2.1A listing is an offer to sell advertising to someone who cannot come and look at it. Almost everything a buyer knows about the space comes from you, and the whole marketplace rests on that description being honest.
2.2Every factual claim in a listing must be true at the moment you publish it and must stay true while it is live:
2.3If you do not have a figure, leave it out. An empty field costs you nothing; an invented one is a false statement that the buyer relied on to spend money, and it is the single fastest way to lose your account.
2.4When something changes — the panel is obstructed, the screen is down, the venue closes, the footfall survey is superseded — update the listing. A description that was true when written and is false now is a false description, and leaving it up is a breach of this policy.
3.1You may publish a space only if you own it, lease it, or hold a written right from the owner to sell advertising on it for the dates you are offering. Admarket does not check this and cannot check it. You are stating it every time you publish.
3.2This rules out, specifically:
3.3If you sell advertising on behalf of an owner, say so in the listing and hold the authority you are claiming. Acting as an intermediary is allowed; concealing that you are one is not.
3.4You must also hold every permit, planning consent, licence and landlord permission the space needs in order to carry advertising lawfully in its market. That obligation is entirely yours. Admarket does not advise on it, does not check it, and a booking on this platform is not evidence that any of it exists.
4.1Some categories of advertising are lawful but conditional. They are not banned from Admarket; they are banned from running without the authorisation, disclosure and local restriction that each market requires. The obligation sits with the buyer whose advertising it is and the seller whose space carries it — together.
| Sector | What must be in place before it runs |
|---|---|
| Gambling and betting | A licence valid in every market the campaign appears in, the operator named, age and harm messaging as that market requires, and no placement near schools, treatment services or anywhere the market's code excludes. |
| Alcohol | Compliance with the market's advertising code on content, placement and audience composition. No targeting of minors, no association with driving, and no health or performance claims. |
| Tobacco, vaping and nicotine | Prohibited outright in most markets. Run only where it is lawful, with the market's mandatory warnings, and never anywhere a minor is a foreseeable part of the audience. |
| Pharmaceuticals, medical devices and health claims | Authorisation for the product in that market, no promotion of prescription-only medicines to the public where that is prohibited, and no claim to treat, cure or prevent a condition without the approval that backs it. |
| Financial products, credit and insurance | Authorisation or registration of the advertiser in that market, the market's mandatory risk warnings and cost disclosures, and a fair, clear and not misleading presentation of every rate and term. |
| Cryptoassets | Permitted only where lawful, with the market's mandatory risk warning, no promise or implication of return, and registration where the market requires it. |
| Political, electoral and issue advertising | The promoter and payer identified as that market's election law requires, spending declared where declaration is required, and full compliance with any silence period. Prohibited entirely in markets that prohibit it. |
| Adult and age-restricted goods | Lawful in the market, no explicit content in any public-facing space, and no placement where minors are a foreseeable part of the audience. |
| Weapons, ammunition and related goods | Lawful in the market and licensed where a licence is required. Never depicted in a way that glamorises harm. |
| Charitable and fundraising appeals | The organisation identified with its registration number where it has one, and no misrepresentation of where the money goes. |
4.2We may ask you for the licence, authorisation or substantiation behind any of these at any time, before or after a campaign runs. If you cannot produce it within a reasonable period, the content comes down and any held money is decided under section 17 of the terms.
The market is the space, not your desk — Compliance is judged where the advertising appears, not where you sit. A campaign booked in one country and displayed in three has to satisfy all three, and the one that prohibits it decides the answer for that placement.
5.1Some things no licence permits and no market makes acceptable. Publishing, booking or carrying any of these ends the account, and where the law requires it or a person is at risk, we report it.
5.2This list is not exhaustive and is not a boundary to work up to. We remove content that breaches no line above but that we judge harmful to the marketplace, and section 7 of the terms gives us that right without notice and without liability.
6.1The party that produces a creative holds the rights in it and answers for what it says — the buyer on a standard listing, the seller where the listing includes design. That is section 12.4 of the terms, and this policy does not move it.
6.2Whoever produces it, a creative must:
6.3A seller's approval of a creative is a commercial acceptance — it says the file is one they are willing to run. It is not a legal clearance, it does not check any right, and it moves no responsibility from the party that produced it.
6.4Automated checks confirm that a file meets the published specification. That is a format check. It looks at dimensions and encoding, not at whether you own the photograph.
7.1A seller's proof is the only thing standing between a held payment and a refund. Admarket cannot see the site, cannot watch the screen and cannot hear the broadcast — the proof is what we have, so it has to be real.
7.2Proof must be:
7.3Proof must never be:
7.4Proof media carries what the camera recorded, which can include passers-by and embedded location data. Submit it knowing that the buyer on the order will see it, and do not submit media of people that you had no right to capture.
Falsified proof is fraud, not a policy breach — It is an attempt to take money for advertising that did not run. It ends the account immediately, forfeits money held on every open order, and we refer it where the amounts or the pattern warrant it.
8.1Messages are part of the platform and subject to this policy in the same way a listing is. Automated screening runs on all of them, and anything flagged reaches a human — see section 5 of the privacy policy.
8.2In messages, orders, claims and reviews you must not:
8.3Data you receive because of a transaction may be used for that transaction and for the records and tax obligations that follow it. It may not be added to a marketing list, sold, enriched, or kept for a purpose the person never agreed to.
8.4Reviews must describe a transaction that actually happened, from the party that was in it. Buying, selling, exchanging or incentivising reviews, and writing one about yourself or a competitor, are all breaches.
9.1One person, one account. A workspace may have many members and each member signs in as themselves, because every action on the platform is recorded against the person who took it.
9.2You must not:
9.3A broker or manager holding an Admarket address speaks for their own scope, not for the company, and may not use it to state or imply that a listing, a seller or a price has been vetted by us.
10.1You must not:
10.2If you find a security flaw, tell us rather than using it. Report it through the support system, give us a reasonable period to fix it, and do not access, alter or retain anyone else's data in the course of demonstrating it. Researchers who do this are not the target of this section.
11.1Both are introductions. No money passes through Admarket, no commission is charged, and none of the booking protections apply to either — that is sections 22 and 23 of the terms. The conduct rules still apply in full.
11.2On job posts:
11.3On sponsorship posts:
12.1Anyone can report a listing, review, message, post or profile — signed in or not, party to it or not. Reports go to a moderation queue and are read.
12.2We never disclose who reported something to the party reported. Retaliating against someone you believe reported you is itself a breach of this policy.
12.3Tell us what is wrong and, where you have it, the evidence: the figure you say is invented and the source that contradicts it, the photograph you say is yours and where it was first published, the campaign the proof was actually taken from. A report with evidence is acted on quickly; a report without it has to be investigated from nothing.
12.4Deliberately false reports, and reports filed in volume to damage a competitor, are a breach of this policy by the reporter.
12.5Reporting something to us is not a substitute for your own checks, and does not make us responsible for what was reported.
13.1We choose the response that fits what happened. A specification typo and a fabricated audience figure are not the same event, and a first mistake and a pattern are not the same account.
| Response | When we use it |
|---|---|
| Edit or request an edit | Something is wrong but fixable and nobody has relied on it yet — a missing disclosure, an unsourced figure, a specification that does not match the photographs. |
| Unpublish pending correction | The listing cannot stay live as written. It returns when it is corrected. Orders already placed are unaffected. |
| Remove and de-index | The content breaches this policy and correction is not available or not offered. |
| Hold a payout pending investigation | There is a real question about whether the advertising ran, or whether the proof is what it claims to be. |
| Cancel orders and refund the buyer | The seller cannot or will not deliver what was sold, or the listing that was booked was materially false. |
| Suspend the account | A serious breach, a repeated one, or a pattern we need to stop while we look at it. Existing orders continue to be administered; nothing new can be started. |
| Terminate permanently | Fraud, falsified proof, anything in section 5 of this policy, evasion of an earlier suspension, or repeated breach after warning. |
| Report to authorities | Where the law requires it, where a person is at risk, or where the conduct is criminal. |
13.2These are cumulative, not a ladder we must climb in order. Serious conduct goes straight to the bottom of the table on a first occurrence.
13.3Where we hold money on an order affected by a breach, the breach does not by itself decide who gets it. Held money is decided under section 17 of the terms, and our decision there manages the money only.
13.4Commission already earned on completed bookings is not refunded because an account was later suspended for something else.
14.1Every removal, suspension and termination can be appealed. Open a ticket through the support system and say what was removed and why you think the decision was wrong. If you cannot sign in, use the public contact page.
14.2Content removed by an automated check and never seen by a person will be looked at by a person if you ask. You do not have to accept a decision made only by a machine — that right is in section 6 of the privacy policy and we mean it here.
14.3Tell us the thing we could not see: the licence, the survey the figure came from, the assignment for the photograph, the schedule report behind the proof. An appeal that supplies the missing evidence usually succeeds; an appeal that restates the original claim usually does not.
14.4We will tell you the outcome and, where we can, the reason. We will not always be able to explain what a detection rule looked at, because explaining it precisely is how it stops working.
14.5An appeal does not put a suspended account back while it is considered, and it does not release held money.
15.1We update this policy as markets, codes and the platform change. Material changes are notified before they take effect, in the same way as a change to the terms.
15.2A change never retroactively makes a completed campaign a breach. It applies to content published, and bookings made, after it takes effect.
16.1Questions about this policy, requests for the standard behind a decision, and appeals all reach the team through the support system on the platform. If you do not have an account, use the public contact page.
See also the terms of service and the privacy policy. Questions? Message the team.
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Prices are converted for reference at an indicative rate (as of 2026-09-23). Every booking is charged in the currency the seller listed in, at the price they set.