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На Admarket гроші покупця утримуються платформою, доки не буде доведено, що кампанія відбулася. Підтвердження розміщення — це доказ (з датою, місцем, можливістю перевірки), і його схвалення є тим, що вивільняє платіж.
Чотири кроки, і гроші залишають утримання лише на останньому.
As the campaign runs — and no later than the end of the booked period — the owner uploads the proof the format requires, straight into the order. Dates, locations and files are all recorded on the order itself.
Check the evidence against what you booked: the right site, the right dates, your creative, the agreed condition. Approve it, or reject it with a reason. Do nothing and it approves automatically after seven days — proof cannot sit unanswered forever.
The moment proof is approved — by you or by the seven-day clock — the held payment releases to the owner, less the platform's seller-side commission. The order completes and both sides review each other.
Reject the proof and the order goes to claim: both sides put their evidence in the thread and the platform decides — release, refund, or something in between. The money stays held until it is settled, which is exactly why it was held at all.
Кожен носій має свої природні докази. В оголошенні чітко вказано, що саме надасть власник — це стандарт.
| Формат | Що надає власник | Що ви перевіряєте |
|---|---|---|
| Billboards | Dated, GPS-tagged photographs — a long shot placing the site and a close-up of the posted creative. | Right location, your artwork, posting date within the booked period, sheet in good condition. |
| Digital screens | Play-out report from the screen's player — loop position, plays per day — plus an on-screen photograph. | Play counts match the booked share of the loop, across the booked dates and hours. |
| Transit | Depot photographs of the wrapped or carded vehicles, with fleet numbers visible and dates recorded. | Number of vehicles agreed, correct routes or depot, fitted for the full period. |
| Radio | Transmission log from the station's play-out system — every spot with its air date and time. | Spot count, dayparts and dates match the booked schedule. |
| TV | Transmission certificate from the broadcaster, plus the as-run log for the campaign window. | Spot count, dayparts and the trading demographic match what was booked. |
| Tear sheets — the actual printed page from the issue, with the cover and issue date alongside. | Right title and issue, agreed position and size, print quality readable. | |
| Cinema | Projection play-out report per screen — screenings, dates and the feature each spot ran before. | Screen count and screening numbers match what was booked. |
| Events | Photographs of your branding in place during the event, wide and close, with the event dates. | Agreed positions and sizes, present for the whole event, visible to the audience as sold. |
Owners who can't shoot their own evidence book фотозйомка як послуга підтвердження — dated, GPS-tagged shots to this standard, taken by local photographers.
Ви ніколи не переказуєте гроші незнайомцю, сподіваючись на краще. Платіж залишається на платформі й перераховується лише тоді, коли докази підтверджують, що кампанія відбулася.
Гроші вже там, утримуються з першого дня. Надайте чіткі докази, і виплата надійде — жодних 90-денних термінів оплати чи дзвінків щодо стягнення боргів.
Сім днів на перевірку, потім автоматичне схвалення; відхилення одразу переходить у розгляд претензії. Кожне замовлення завершується — виплатою або поверненням коштів.
Because in advertising the product is a promise: space in the future. Holding the money until delivery is proven means the buyer never pays for a campaign that didn't run, and the owner knows the money already exists before a single sheet is posted.
The proof approves automatically and the payment releases. The window is there to protect sellers from silence, not to catch buyers out — put the campaign end date in your diary and review early.
Proof photography carries capture dates and GPS coordinates, and the platform checks them against the listing's location and the booked dates. Anything inconsistent is flagged before it ever reaches you.
Owners can book proof photography as a service on the same order: local photographers who shoot dated, GPS-tagged evidence to the platform's standard. It is the owner's cost, not yours.
Both sides present evidence in the order thread — the proof, the booking terms, the creative approvals. The platform reviews it against what was booked and settles the held payment accordingly: full release, full refund, or a partial split where delivery was partial.
Yes — a swap is two orders, each with its own proof. Each side's payout releases when the campaign on its space is proven, independently of the other half of the trade.
Кожне місце на маркетплейсі розраховується таким чином — спочатку докази, потім оплата.