Admarket是一个广告位交易市场,涵盖广告牌、数字屏幕、交通、广播电视、印刷、电影院和活动等资源。由资源所有者发布,需求方预订,价格公开透明。
广告位是最后几个仍沿用五十年前交易方式的大型市场之一。其中大部分资源从未进入过公开市场。
A billboard changes hands because somebody knew whom to ring. Availability lives in one person's head, and the answer depends on who is asking.
Rate cards are attachments, months out of date, negotiated line by line. Two buyers pay two prices for the same two weeks — neither knows.
Without an agency or a personal network, most inventory is invisible. The owner of a good wall and the brand that wants it simply never meet.
这是一个所有者可以如实发布广告位信息(尺寸、受众、价格)的市场,任何买家均可预订。平台托管资金,并在交付验证后进行结算。
Admarket上的一切都基于同一个市场体系。
The marketplace itself. Search real inventory with real specs and real prices, book instantly or make an offer, and deal with the owner directly.
Browse spacesThe work around the booking — artwork, large-format print, installation and proof photography — bookable from providers who know the format.
Browse servicesWhole media businesses on the open market: billboard portfolios, screen networks, radio licences. Listings connect you straight to the seller.
Browse assetsMedia owners trading space for space — two real orders, both payments held, each side paid out when its own campaign's delivery is proven.
Browse open swapsAnd on the ground: local AdBroker bring their market's inventory onto the platform and earn a share of the seller-side commission.
Every listing is placed by the people who control the space. No resellers in the middle, no chain of mark-ups — questions go straight to the person who can answer them.
Money is held by the platform from the moment of booking and released to the seller only when proof of delivery is approved. Nobody pays for a campaign on trust.
Sellers fund the platform through a commission on completed bookings. Buyers pay the listed price and never a fee — the price on the listing is the whole price.