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Working notes from the marketplace — how buyers read listings and plan campaigns, how owners price and fill their space, and what good proof looks like. No trend pieces.
Dimensions are the least of it. The sight line, three numbers and a few warning words tell you whether a panel is worth its price.
BuyingLead times, specs and the one diary entry that protects your money — a working checklist for a first-time direct buyer.
ProofDated photographs, transmission logs, tear sheets — what good evidence looks like per format, and how to use your seven days well.
SellingOwners: what a space achieves, not what its PDF says, is the price. Season it, count the dark weeks, and let offers find the rest.
FormatsThe commute outlived every prediction. How to buy breakfast and drive dayparts for frequency — and what to pair them with.
SellingAirtime and empty panels expire worthless. Offers, swaps, bundles and a remnant floor — how owners turn dark weeks into revenue.