Portrait tower on the upper atrium walkway, facing the escalator run. Your creative plays six times per loop against a footfall that peaks on Saturday afternoons.
Specification
Format
Digital, portrait
Resolution
1080 × 1920 px
Slot length
10 seconds
Loop
60 seconds, 6 plays per hour minimum
Screen size
2.1 m diagonal
Sound
Silent
Accepted files
MP4 (H.264), JPG, PNG
Artwork deadline
48 hours before start
Audience
312,000
Weekly footfall
24 seconds
Dwell time
Pedestrian
Traffic type
Sat 12:00 – 17:00
Peak window
Figures are supplied by the owner and reviewed at approval. Independent measurement is shown separately where the site is audited.
The owner's read on which industries this space sells hardest for — tap one to see every space suited to that sector.
What's included
Play-out scheduling and monitoring
Proof-of-play report at the end of the run
Free file re-encode if the spec is missed
Your artwork on this site
SOLÈNE, a beauty & personal care build, mounted at this face's real proportions. Built to this face — nothing is cropped and nothing is added.
The shape decides whether the campaign you already have works here. Mount it on the face — yours or one of ours — and see what the mount does to it before you book.
Supplied by Atrium Media Group for this exact site — build to this and the file passes first time.
Build at
1080 × 1920 px
Aspect
1 : 1.78
Colour
RGB · sRGB · 25 fps
Files
MP4 (H.264) · JPG · PNG
Length
10s exactly — the player rejects anything longer
Maximum size
20 MB
Safe area
5% inside every edge
Artwork deadline
3 working days before the run starts
This space takes moving media. A still works, but the format is bought as video far more often than not — and the mockup plays yours on the face if you drop an MP4 into it. The tower is double-skinned and the outer glass clips roughly 4% top and bottom. Anything that has to be read sits inside the guide.
Silent — the atrium has no audio feed, so a soundtrack is wasted work.
10 seconds exactly. A 15-second cut is rejected by the player, not trimmed.
No white-out flashes: the centre management rule covers the whole atrium.
Posted on the Monday as agreed and the proof shots came through the same afternoon. The owner flagged a colour issue in our artwork before it went to print, which saved us a reprint.
Site performs exactly as the audience numbers suggest. One week ran with partial illumination after a fault and we were credited without having to ask.