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Swap inventory instead of paying cash.

Two media owners each put up space they are not selling this month and run each other's campaigns instead. A billboard company gets screens, a radio station gets bus sides, and neither invoice is ever raised. Empty inventory becomes reach.

3 offers open now5 swaps on the boardNo cash between the two sidesProof required from both owners

How a swap works

Three steps, and the same proof requirement as a paid booking.

  1. 1

    Post what you have and what you want

    List the inventory you can spare and describe what would be worth the same to you. Both sides are priced at the published rate card, so the comparison starts from a real number.

  2. 2

    Agree the balance

    Swaps rarely land exactly even. The gap is closed by adding a face, a week or a daypart until both owners sign off on the two values.

  3. 3

    Both runs are proved

    Each side delivers proof photography or a play-out report for the other. The swap only closes once both campaigns have run and both sets of evidence are in.

Open swap offers

Values are estimated from each owner's published rate card. Nothing is binding until both sides confirm.

My swaps

Motorway billboards for airport or mall screens

Runs 1 Sep – 28 SepPosted 6 days ago4 owners replied
Open
Puts up
Northgate Outdoor
Leeds, United Kingdom

3 × 48-sheet on the M62 eastbound approach

  • 3 × 48-sheet, illuminated4 weeks, posting and removal included
  • 184,000 daily impressionsCombined across the three faces
  • Proof photographyShot in the first 48 hours
£18,600estimated value
Wants back
Open to any verified owner
London or Manchester

Airport or mall digital screens, same four weeks

  • Digital screens, indoorMinimum 6 plays per hour
  • 4 weeksMust overlap the September window
  • Proof of play reportAt the end of the run
£18,000estimated value
Balance£600 (3%) more on the table than asked for
£18,600 offered£18,000 requested

Happy to add a fourth face if the screen package runs richer than the estimate.

Mall towers for breakfast radio

Runs 15 Sep – 26 OctPosted 2 weeks ago2 owners replied
In talks
Puts up
Atrium Media Group
London, United Kingdom

2 portrait towers, Westfield upper atrium

  • 2 × portrait LED towers6 weeks, 6 plays per loop
  • 312,000 weekly footfallPeaks Saturday afternoon
  • Centre approval handledCreative cleared by centre management
£10,320estimated value
Wants back
Capital Drive Sales
Greater London

48 × 30-second breakfast spots

  • 48 × 30s spotsMon–Fri, 07:00 – 09:00, over 4 weeks
  • 1.1M weekly reachCore age 25 – 44
  • Transmission logSupplied at the end of the run
£10,200estimated value
BalanceBalanced within 1% — both sides agree the values line up
£10,320 offered£10,200 requested

Both sides have agreed the values; the radio side is checking spot availability in week 4.

Bus sides for cinema pre-roll

Runs 6 Oct – 30 NovPosted 3 weeks ago5 owners replied
Closing
Puts up
Corridor Transit Media
London, United Kingdom

6 bus sides on the Oxford Street corridor

  • 6 × Supersides8 weeks, print and fit included
  • 310,000 daily impressionsAcross the route
  • Depot proof photographyPer vehicle
£14,200estimated value
Wants back
West End Cinema Media
West End, London

30-second pre-roll across nine screens

  • 30s pre-roll, 9 screens3 weeks in the final block before the feature
  • 41,000 weekly admissionsCore age 18 – 34
  • DCP encode includedBBFC certification billed separately
£14,900estimated value
Balance£700 (5%) more asked for than offered
£14,200 offered£14,900 requested

Cinema side is £700 heavier — the transit side is adding a seventh vehicle to close the gap.

Coastal billboards for cinema or mall screens

Runs 1 Jun – 26 JulPosted 4 days ago6 owners replied
Open
Puts up
Levante Exterior
Valencia, Spain

6 illuminated faces on the coastal A-road

  • 6 × 12 m faces, illuminated8 weeks across the summer season
  • 94% summer occupancyTourism and drinks categories dominate
  • Print includedArtwork supplied by the counterparty
€22,400estimated value
Wants back
Open to any verified owner
Madrid or Barcelona

Cinema pre-roll or mall screens, inland

  • Cinema or indoor screensInland cities only — no coastal overlap
  • 6 – 8 weeksCan run outside the summer window
  • Audience reportAdmissions or footfall, whichever applies
€21,800estimated value
Balance€600 (3%) more on the table than asked for
€22,400 offered€21,800 requested

Looking for inland reach specifically — the coastal audience is already covered by our own faces.

Print pages for west London screens

Autumn and winter issuesPosted 11 days ago3 owners replied
Open
Puts up
Kensington Publishing
London, United Kingdom

Inside front cover plus a DPS across two issues

  • Inside front cover ×2Autumn and winter issues
  • Double-page spread ×1Winter issue only
  • 42,000 audited circulationWest London households and retail
£6,500estimated value
Wants back
Open to any verified owner
Chelsea, Fulham or Hammersmith

Street-level digital screens, 4 weeks

  • Street-level screensPedestrian-facing, not roadside
  • 4 weeksAny window before the end of January
  • Proof of playWeekly report preferred
£6,300estimated value
Balance£200 (3%) more on the table than asked for
£6,500 offered£6,300 requested

Print deadlines are three weeks before each issue, so the screen side sets the timetable.

Have inventory sitting empty next month?

Post what you can spare and what you want back. Verified media owners see it immediately, and you keep the cash side of your business untouched.

See swaps I'm in
  • Both sides must be verified media owners before a swap can be agreed
  • Values come from published rate cards, so neither side sets the other's price
  • Proof of delivery is required from both sides before the swap closes