What buyers should expect from proof of delivery
Dated photographs, transmission logs, tear sheets — what good evidence looks like per format, and how to use your seven days well.
The proof step is where a booking stops being a promise. Knowing what good evidence looks like — and what to check in it — turns the review from a formality into real protection.
Evidence has a shape per format
Outdoor proves itself with dated, GPS-tagged photography: a long shot that places the site and a close-up of your creative. Broadcast proves itself with transmission logs — every spot, its date and air time. Screens and cinema produce play-out reports; print produces tear sheets from the actual issue. If a listing's format is here, its evidence type is known before you book.
Check three things, in order
The site: does the long shot match the listing's location and the GPS agree? The dates: do capture dates and log entries sit inside your booked period, covering it rather than sampling one lucky day? The creative: is it your artwork, complete and clean, not a predecessor's sheet half-stripped? Ten minutes, in that order, catches nearly everything.
Use the seven days
The review window exists so proof cannot sit unanswered — after seven days it approves itself and the held payment releases. Review early instead: approving good proof quickly is how the market rewards good sellers, and querying odd proof on day two leaves room for an honest fix.
Dispute delivery, not disappointment
A dispute is for the wrong site, missing dates, someone else's creative — delivery failures the evidence can show. A campaign that ran perfectly but sold quietly is not a proof matter. Keeping that line clean is what makes the held payment credible for everyone.