AdExchange

Swap inventory instead of paying cash.

Two media owners each put up space they are not selling this month and run each other's campaigns instead. A billboard company gets screens, a radio station gets bus sides, and neither invoice is ever raised. Empty inventory becomes reach.

0 swaps on the boardBoth sides pay, both held by AdmarketProof required from both owners

How a swap works

Three steps, and the same proof requirement as a paid booking.

1
Post what you have and what you want
List the inventory you can spare and describe what would be worth the same to you. Both sides are priced at the published rate card, so the comparison starts from a real number.
2
Agree the balance
Swaps rarely land exactly even. The gap is closed by adding a face, a week or a daypart until both owners sign off on the two values.
3
Both runs are proved
Each side delivers proof photography or a play-out report for the other. The swap only closes once both campaigns have run and both sets of evidence are in.

Spaces open to swap

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How a swap works

Post what you have and what you want

Agree the balance

Both runs are proved

Spaces open to swap

How a swap works

Post what you have and what you want

Agree the balance

Both runs are proved

Spaces open to swap

Have inventory sitting empty next month?