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AdExchange비어 있는 공간은 곧 화폐입니다.
비어 있는 공간은 곧 화폐입니다.
상대방의 공간에 사용하세요.
AdExchange는 두 매체 소유자를 하나의 swap으로 연결합니다. 각 소유자는 일반 주문처럼 상대방의 공간을 예약하고 결제합니다. 두 결제 금액은 플랫폼에 보관되며, 각 캠페인의 집행이 입증되면 payout이 이루어집니다. 비공식적인 부탁이 아닌, 두 건의 실제 주문과 실제 캠페인, 그리고 두 건의 실제 proof를 통해 진행됩니다.
Horizon FM
Drive-time radio package
24 × 30s spots · Mon–Fri
£4,800
swap
Northgate Outdoor
City-centre 48-sheet
12.0 × 3.0 m · 2 weeks
£4,800
라디오 방송국은 판매되지 않은 드라이브 타임 광고를 채우고, billboard 소유자는 방송을 통해 광고를 확인합니다. 양측은 서로의 게시 가격을 지불하고 두 결제 금액은 보관되며, 각 캠페인의 증빙이 완료되면 정산금이 지급됩니다.
swap 작동 방식
6단계로 진행되며, 4단계부터는 일반적인 두 건의 주문과 동일합니다.
- 1
Allow swaps on your listing
Your listing stays a normal listing — bookable for cash like any other. Allowing swaps simply adds an “Open to swaps” badge, so other media owners know a trade is on the table.
- 2
Send a swap proposal
See a space you want? Put one of your own listings up against it: “I’ll run your campaign if you run mine.” Pick the dates and duration for both sides. The proposal lands on AdExchange, where both of you can see the whole deal on one screen.
- 3
Negotiate until it balances
The other side accepts, declines, or counters — different dates, a different listing, a longer run. Both sides see the listed value of each half, so you both know exactly what is being traded for what.
- 4
Accept — both sides book and pay
On acceptance each side buys the other’s space exactly as a normal booking: two orders open, one in each direction, and each side pays the listed price of the space it is taking. Both payments are held by the platform, as on any Admarket order.
- 5
Both campaigns run like any other
Creative upload, owner approval, scheduling, going live — each order follows the standard campaign flow, independently. If one side’s artwork clears earlier, that campaign starts on its agreed date as usual.
- 6
Prove delivery, get paid
Dated, GPS-tagged proof photography for the billboard; transmission logs for the radio spots. When a campaign’s proof is approved, that side’s payout is released — each direction settles on its own delivery, and both campaigns count toward your ratings and history.
swap은 부탁이 아닙니다
두 건의 유료 집행 가능한 광고 구매입니다. 이것이 바로 AdExchange가 전화로 광고 지면을 거래하는 방식과 차별화되는 점입니다.
Payment held on both sides
Both payments sit with the platform until delivery is proven, exactly as on a cash booking. Nobody runs a campaign hoping the other side keeps their word — the money is already there.
Unequal values settle themselves
Each side pays the listed price of the space it is taking. Swap a £4,800 radio package against a £5,100 billboard and the difference is simply in the two payments — no side deals, no IOUs.
One side fails, the other is protected
If one campaign never delivers, its order goes to claim and refund like any undelivered booking. The side that delivered keeps its proof — and its payout.
Everything in one thread
The proposal, every counter, both orders, both payments and both proofs hang off a single conversation, so the whole trade is auditable end to end.
거래 참여자
모든 listing은 swap이 가능하며, 이러한 거래는 매주 발생합니다.
라디오 방송국billboard 소유자
광고 시간은 소멸성 자산입니다. 판매되지 않은 지면으로 한 달간의 거리 노출 효과를 얻으세요.
영화관 체인대중교통 운영사
해당 영화관을 지나가는 버스 측면 광고를 위한 40개 스크린의 프리롤 광고.
잡지디지털 스크린 네트워크
쇼핑몰 스크린 2주 집행을 위한 매 호 전면 광고 — 인쇄 매체와 유동 인구의 만남.
이벤트 장소라디오 방송국
좌석을 채우는 광고를 위한 시즌 중 콘코스 배너.
소유자들이 자주 묻는 질문
Does any money change hands?
Yes — a swap is two paid bookings. Each side pays the listed price of the space it is taking, the platform holds both payments, and each side receives its payout once its own campaign's delivery is proven. What a swap removes is the search for a cash advertiser, not the payment protections.
Do the two sides have to be worth exactly the same?
No. Each side pays the other listing's actual price, so a difference in value is settled in the payments themselves. If the gap feels too wide, counter with different dates, a longer run or a different listing until it balances.
Can I swap different media types?
Yes — that is the point. Radio for billboards, cinema for transit, print for digital screens. Any two listings on Admarket can be traded, whatever their format.
What happens to my calendar when a swap is accepted?
The booked dates block out on both listings, exactly as a cash booking would. Double-booking protection treats a swap order like any other order.
Can I still sell the space for cash while a swap is being discussed?
Yes, until a proposal is accepted the space stays on the open market. If the dates sell first, the proposal lapses for those dates and the other side is notified.
What if the other side never uploads creative?
Their order misses its deadline like any late booking: it goes through the standard claim, cancellation and refund path, and your half is handled on its own merits. If you delivered, your proof stands and your payout is released.
When do I actually get paid?
When the campaign you hosted is proven. Your payout is released once the proof of delivery for the campaign running on your space is approved — independent of how the other half of the swap is progressing.
판매되지 않은 인벤토리는 이미 가치를 지니고 있습니다.
listing을 swap 가능 상태로 표시하면 다른 소유자가 먼저 제안할 것입니다. 또는 현재 가능한 제안들을 둘러보세요.