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이용 방법 · 증빙광고 집행은 증거로 마무리됩니다,
광고 집행은 증거로 마무리됩니다,
청구서가 아닙니다.
Admarket에서 구매자의 결제 금액은 광고 집행이 증빙될 때까지 플랫폼에 보관됩니다. 광고 집행 증빙은 날짜와 위치가 기록되어 검토 가능한 증거이며, 이를 승인해야 결제 금액이 지급됩니다.
증빙 자료가 예약을 정산하는 방법
4단계 과정이며, 결제 금액은 마지막 단계에서만 보관소에서 이동합니다.
- 1
The owner submits evidence
As the campaign runs — and no later than the end of the booked period — the owner uploads the proof the format requires, straight into the order. Dates, locations and files are all recorded on the order itself.
- 2
You have seven days to review
Check the evidence against what you booked: the right site, the right dates, your creative, the agreed condition. Approve it, or reject it with a reason. Do nothing and it approves automatically after seven days — proof cannot sit unanswered forever.
- 3
Approval releases the payment
The moment proof is approved — by you or by the seven-day clock — the held payment releases to the owner, less the platform's seller-side commission. The order completes and both sides review each other.
- 4
Rejection opens a claim
Reject the proof and the order goes to claim: both sides put their evidence in the thread and the platform decides — release, refund, or something in between. The money stays held until it is settled, which is exactly why it was held at all.
형식별 증빙 자료 예시
각 매체는 고유한 증거 방식을 가집니다. 리스팅에는 소유자가 제출할 증빙 자료가 명시되어 있으며, 이것이 표준입니다.
| 형식 | 소유자가 제출하는 것 | 검토 항목 |
|---|---|---|
| Billboards | Dated, GPS-tagged photographs — a long shot placing the site and a close-up of the posted creative. | Right location, your artwork, posting date within the booked period, sheet in good condition. |
| Digital screens | Play-out report from the screen's player — loop position, plays per day — plus an on-screen photograph. | Play counts match the booked share of the loop, across the booked dates and hours. |
| Transit | Depot photographs of the wrapped or carded vehicles, with fleet numbers visible and dates recorded. | Number of vehicles agreed, correct routes or depot, fitted for the full period. |
| Radio | Transmission log from the station's play-out system — every spot with its air date and time. | Spot count, dayparts and dates match the booked schedule. |
| TV | Transmission certificate from the broadcaster, plus the as-run log for the campaign window. | Spot count, dayparts and the trading demographic match what was booked. |
| Tear sheets — the actual printed page from the issue, with the cover and issue date alongside. | Right title and issue, agreed position and size, print quality readable. | |
| Cinema | Projection play-out report per screen — screenings, dates and the feature each spot ran before. | Screen count and screening numbers match what was booked. |
| Events | Photographs of your branding in place during the event, wide and close, with the event dates. | Agreed positions and sizes, present for the whole event, visible to the audience as sold. |
Owners who can't shoot their own evidence book 증빙 사진 촬영 서비스 — dated, GPS-tagged shots to this standard, taken by local photographers.
작동 원리
신뢰에만 의존하는 구매는 이제 그만
낯선 사람에게 무작정 송금하지 마세요. 결제 금액은 플랫폼에 보관되며, 광고가 집행되었다는 증거가 있을 때만 이동합니다.
판매자는 청구서를 쫓아다닐 필요가 없습니다
금액은 첫날부터 이미 보관되어 있습니다. 명확한 증빙을 제출하면 정산금이 지급됩니다. 90일 결제 조건이나 추심 전화는 없습니다.
미해결 상태로 남는 것은 없습니다
7일간의 검토 기간 후 자동 승인되며, 거절 시 즉시 클레임 절차로 넘어갑니다. 모든 주문은 payout 또는 환불로 종료됩니다.
증빙 관련 질문
Why is the payment held at all?
Because in advertising the product is a promise: space in the future. Holding the money until delivery is proven means the buyer never pays for a campaign that didn't run, and the owner knows the money already exists before a single sheet is posted.
What if I miss the seven-day review window?
The proof approves automatically and the payment releases. The window is there to protect sellers from silence, not to catch buyers out — put the campaign end date in your diary and review early.
Who checks that photographs are genuine?
Proof photography carries capture dates and GPS coordinates, and the platform checks them against the listing's location and the booked dates. Anything inconsistent is flagged before it ever reaches you.
The owner can't photograph every poster — what then?
Owners can book proof photography as a service on the same order: local photographers who shoot dated, GPS-tagged evidence to the platform's standard. It is the owner's cost, not yours.
What happens in a claim?
Both sides present evidence in the order thread — the proof, the booking terms, the creative approvals. The platform reviews it against what was booked and settles the held payment accordingly: full release, full refund, or a partial split where delivery was partial.
Does proof work the same on an AdExchange swap?
Yes — a swap is two orders, each with its own proof. Each side's payout releases when the campaign on its space is proven, independently of the other half of the trade.