Quarterly city magazine, 42k circulation
- Circulation is independently audited, not a claimed print run
- Top three advertisers account for 41% of revenue
- Print contract runs to 2028 at rates fixed in 2023
Magazines, newspapers and directories sold with their advertiser base.
Turnover, running costs, occupancy and contract terms are owner-supplied and unaudited. Verify them yourself before you commit: the sale is agreed directly between the two parties and Admarket takes no part in it.
Turnover is shown weekly, monthly and annually on each card. 1 of 1 sellers publish it; the rest release figures under NDA.
The four things that most often change the price of print titles after the first meeting.
Insist on an independent audit rather than a print run. Distributed and read are different numbers, and rate cards are built on the second.
Confirm the list transfers lawfully and that consent covers marketing under the new owner. An unusable list removes most of the goodwill.
Check notice periods and volume commitments. A long print contract at old rates can be an asset or a liability.
If three advertisers make up half the revenue, price the title on the assumption that one of them leaves after the sale.
This is a starting checklist, not advice. Take your own legal and financial advice before signing anything.