A40 Westway Gateway
White City, London
£2,400
per week
per week
TV advertising in Germany
From€1,150per 2 weeks
Median price€5,200per 2 weeks
Typical run2 weeksmost-booked length
Spaces listed102in Germany
TV on Admarket
The newest TV spaces across the network — filter to Germany in search.
TV by city in Germany
Prices below are that city's median, not the national one.
TV questions, answered
What buyers ask before booking this format in Germany.
How much does TV advertising cost in Germany?
Across 102 listed spaces, prices start at €1,150 per 2 weeks and the median is €5,200. Munich prices highest of the cities on this page and Berlin lowest. The listed price is what a buyer pays.
How long is a typical booking?
2 weeks. Shorter runs are possible where the owner allows them, but most TV inventory is sold in whole cycles because posting, installing or scheduling costs the same however long the creative stays up.
Who handles production and installation?
The broadcaster schedules transmission and issues a certificate with the as-run log when the campaign ends. Production and clearance are booked separately.
What artwork do I need to supply?
ProRes 422 HQ or broadcast-spec MP4, cleared for broadcast at least five working days before the first transmission.
Can I negotiate the price?
Some listings are Book now at the owner's fixed price. Others take Make offer or Request quote, where the owner comes back with a price for your dates. Closed-bid listings take sealed bids and award the space to the highest one at close.
What moves the price
The cheapest TV space in Germany is €1,150 and the median is €5,200. Five things account for the gap.
Daypart and trading demographic
Peak spots either side of the evening news carry the highest price on any channel, and a schedule bought against a narrow demographic costs more per spot than one bought on all adults. Streaming and catch-up inventory is priced on impressions instead, so the two are compared on cost per thousand rather than spot rate.
How long you book for
Most TV campaigns in Germany run 2 weeks. Owners discount the longer runs — two weeks is rarely twice the one-week price, and four weeks is rarely four times it.
When you book
The weeks either side of Christmas, and the fortnight before a public holiday, price above the annual median. January and the first half of February are the cheapest windows in every city on this page.
Production and install
The broadcaster schedules transmission and issues a certificate with the as-run log when the campaign ends. Production and clearance are booked separately.
How the space is sold
Book now spaces carry a fixed price. Make offer and Request quote spaces are priced by the owner for your exact dates, so the same site can settle above or below the median depending on what is already booked around it.