per week
Advertising space in Spain
Formats in Spain
Each format has its own specs, lead time and booking rules. Prices are the cheapest live listing in that format.
Where the spaces are
Madrid and Barcelona carry 1,261 of the 3,345 spaces listed in Spain.
Madrid
664 spacesBarcelona
597 spacesRecently listed on Admarket
The newest spaces across the network — filter to Spain in search.
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4 weeks
per issue
2 weeks
on request
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Questions about advertising in Spain
Everything buyers ask before their first booking here.
How much does it cost to advertise in Spain?
Prices start at €145 per week for a digital screen slot and run into five figures for a premium wallscape or a full bus fleet. The median billboard booking is €1,240 per week. Every figure is set by the owner of the space, and the listed price is what you pay.
How far ahead do I need to book?
Digital screens and radio can go live inside 48 hours if the file meets spec. Paper and vinyl need five to ten working days for print and posting. Hand-painted sites and fleet wraps need three weeks or more, because a crew and a depot slot have to be held.
Do I need permission to run a campaign?
The owner holds the planning consent and the operating licence for the space, so you are booking time on a site that is already consented. Creative still clears the owner's content rules — most sites exclude alcohol, gambling and HFSS categories, and some exclude competitors of an anchor tenant.
What happens if a site is never posted?
Payment is held until dated, GPS-tagged proof photography is approved. If the site goes up late, or does not go up at all, the money is returned to you instead of released to the owner.
Can I book more than one city in a single order?
Yes. Spaces in Madrid and Barcelona go into one order, are invoiced together, and each site returns its own proof set.
Buying advertising space in Spain
About this market
Admarket lists 3,345 advertising spaces across Spain, from mupis and bus shelters on Gran Vía to LED towers over the Diagonal in Barcelona. Every space is posted by the company that owns or manages it, so the price on the listing is the price the owner set, and payment is held until your dated proof photography is approved.
The shape of the market
Madrid and Barcelona carry 1,261 of Spain's 3,345 listed spaces between them, and the two cities price within 3% of each other. Street furniture dominates — shelters, mupis and columns sold in 7 and 14-day cycles — while large-format billboards are rarer and cluster on the ring roads and the approaches to both airports.
Timing a campaign
Summer changes the maths. August is the cheapest month to buy in Madrid and the dearest on the Catalan coast, and screen operators in both cities publish separate rates for the Mobile World Congress and Christmas windows. Outside those weeks most owners here will take an offer rather than hold a fixed rate.
How booking and payment work
Whatever the format, the sequence is the same. You book the dates, the money sits with Admarket, the owner posts the site and uploads dated proof photography, and the payment is released once you approve it. If the proof does not match what you booked, you raise it before anything moves. Buyers pay the price on the listing — €145 per week at the bottom of the market, €1,240 per week for a median billboard site.