A40 Westway Gateway
White City, London
£2,400
per week
per week
Advertising space in the United Kingdom
Spaces listed6,240
Cities live3top markets below
Owners selling1,184no agency in between
Cheapest way in£180digital screens, per week
Formats in the UK
Each format has its own specs, lead time and booking rules. Prices are the cheapest live listing in that format.
Where the spaces are
London, Manchester and Birmingham carry 2,141 of the 6,240 spaces listed in the UK.
London
1,284 spacesGreater London
From £240 per week for a digital screen space
Manchester
486 spacesGreater Manchester
From £150 per week for a digital screen space
Birmingham
371 spacesWest Midlands
From £140 per week for a digital screen space
Spaces in the United Kingdom
Shapes below are drawn to each surface's real proportions.
Westfield Atrium Tower
Shepherd's Bush, London
£860
per week
per week
Route 25 — Oxford St corridor
Central London
£5,100
4 weeks
4 weeks
Kensington Quarterly — inside front
United Kingdom
£3,250
per issue
per issue
Capital Drive — breakfast package
Greater London
£4,800
2 weeks
2 weeks
Shoreditch High St gable end
Shoreditch, London
Ask
on request
on request
King's Cross concourse banner
King's Cross, London
£1,150
per week
per week
Leicester Square premiere screen
West End, London
£3,900
per week
per week
Questions about advertising in the UK
Everything buyers ask before their first booking here.
How much does it cost to advertise in the United Kingdom?
Prices start at £180 per week for a digital screen slot and run into five figures for a premium wallscape or a full bus fleet. The median billboard booking is £1,580 per week. Every figure is set by the owner of the space, and the listed price is what you pay.
How far ahead do I need to book?
Digital screens and radio can go live inside 48 hours if the file meets spec. Paper and vinyl need five to ten working days for print and posting. Hand-painted sites and fleet wraps need three weeks or more, because a crew and a depot slot have to be held.
Do I need permission to run a campaign?
The owner holds the planning consent and the operating licence for the space, so you are booking time on a site that is already consented. Creative still clears the owner's content rules — most sites exclude alcohol, gambling and HFSS categories, and some exclude competitors of an anchor tenant.
What happens if a site is never posted?
Payment is held until dated, GPS-tagged proof photography is approved. If the site goes up late, or does not go up at all, the money is returned to you instead of released to the owner.
Can I book more than one city in a single order?
Yes. Spaces in London, Manchester and Birmingham go into one order, are invoiced together, and each site returns its own proof set.
Buying advertising space in the United Kingdom
About this market
Admarket lists 6,240 advertising spaces across the United Kingdom, from 48-sheet roadside panels on the A40 to ten-second slots on shopping-centre screens in Manchester. Every space is posted by the company that owns or manages it, so the price on the listing is the price the owner set, and payment is held until your dated proof photography is approved.
The shape of the market
The UK market splits cleanly. Roadside billboards and transit carry the volume — 2,140 boards and 864 vehicle and station formats — while digital screens carry the flexibility, with 1,685 screens that can take a file 48 hours before it plays. London prices sit about a third above the national median; Manchester and Birmingham run below it for audience figures that are often within 20% of each other.
Timing a campaign
Lead time, not budget, is usually what decides a campaign here. Paper billboards are posted on a Monday cycle and want artwork five working days ahead. Bus fleets are wrapped overnight at the depot and want ten. Hand-painted wallscapes need a crew booked three weeks out. Digital screens and radio are the only formats that reliably go live inside a week.
How booking and payment work
Whatever the format, the sequence is the same. You book the dates, the money sits with Admarket, the owner posts the site and uploads dated proof photography, and the payment is released once you approve it. If the proof does not match what you booked, you raise it before anything moves. Buyers pay the price on the listing — £180 per week at the bottom of the market, £1,580 per week for a median billboard site.