Buyers pay the listed price.
Full stop.
No booking fee, no service fee, no platform charge — the price on the listing is the whole price, held by the platform until your campaign is proven. The platform is funded by the sellers it pays.
Two sides, one simple deal
If you buy advertising
The listed price is the contract price. It is charged when the booking forms, held by Admarket while the campaign runs, and released to the seller only when proof of delivery is approved.
If you sell advertising
Listing costs nothing. You pay one thing: a simple commission on completed bookings, agreed when you list and deducted from each payout. No booking, no commission — a quiet month costs you nothing.
What you pay, whoever you are
The same rule from three seats at the table.
Buyer
The listed price. Nothing else, ever.
- Pay exactly the price on the listing
- Payment held until proof of delivery is approved
- Full refund path if the campaign never runs
- No booking fee, service fee or platform fee
- No subscription, no minimum spend
Seller
A commission on completed bookings, deducted from the payout.
- List spaces, services and swaps for free
- Commission agreed when you list — fixed from then on
- Deducted from the payout, never invoiced
- Nothing upfront, no subscription
- Nothing on bookings that cancel or refund
AdBroker
Nothing — AdBrokers are paid, not charged.
- Earns a share of the seller-side commission
- On every booking their portfolio takes
- Paid out with the platform's payout cycle
- No fee to apply or to join
- Never adds a penny to any price
The edges of the rule
Services
Design, print, installation and proof photography are sold by providers at their listed prices. Same structure: buyers pay the listing, the provider's commission comes out of the payout on completed orders.
Assets for sale
Media businesses — billboard portfolios, screen networks, licences — are listed with no commission on the sale. Admarket makes the introduction; the transaction completes directly between buyer and seller.
AdExchange swaps
Both sides pay the other's listed price, both payments are held, and each side pays the normal seller commission out of its own payout when its campaign's delivery is proven.
Pricing questions
Is there really no buyer fee?
Really. The price on the listing is the full amount you are charged — at instant booking, on an accepted offer, on a swap. Admarket is funded entirely from the seller side, so a buyer never sees a fee line anywhere on the platform.
What exactly is the seller commission?
A percentage of the booking value, agreed with you when you list and shown on every payout statement. We don't print a single figure here because it varies by format and market — what never varies is the structure: completed bookings only, deducted from the payout, nothing upfront.
When is commission charged — and when is it not?
Only when a booking completes: proof of delivery approved, payment released. A booking that is cancelled or refunded carries no commission, and a listing can sit on the marketplace for a year without costing its owner anything.
Who pays on an AdExchange swap?
A swap is two bookings, and each side is the seller of its own space. Each pays the standard seller commission out of its own payout when its campaign is proven. Neither side pays a buyer fee — each pays the other's listed price, exactly as a cash buyer would.
Do services carry the same commission?
Yes — a service provider is a seller like any other. Buyers of design, print, installation or proof photography pay the listed price; the provider's commission comes out of their payout on completed orders.
What about assets — media businesses for sale?
Asset sales carry no commission at all. Admarket lists the asset and connects you to the seller; the sale itself is negotiated and completed directly between the parties, off the platform's payment rails.
Are there listing fees, subscriptions or featured-placement charges?
No. Listing is free in every catalogue, there is no subscription tier, and search results are ranked by relevance — placement is not for sale.
The price you see is the price you pay.
Search the marketplace and hold that thought all the way to checkout — nothing will be added to it.