Westway Outdoor Ltd

Westway Outdoor has owned and posted paper billboards on the western approach into London since 1997. Three generations of the same family have held the leases; the current managing director learned the round from the back of the van. The company owns every structure it sells — no reselling, no representing someone else's estate — which is why availability on this page is the real availability, not an intention to negotiate for it.

The estate is deliberately small. Fourteen faces, all of them on the inbound side, all of them on a road that carries 90,000 vehicles a day into Paddington and the West End. Holding a short list means the crew knows every site's quirks: which one needs the cherry-picker, which one catches afternoon sun, which one the council will query if the artwork mentions alcohol.

Everything after the booking is done in-house. Print is checked by eye before it goes to press, posting happens overnight so the campaign starts on the morning it is meant to, and GPS-tagged photographs of the finished sheet are uploaded the same day. If a sheet is damaged mid-run — weather, vandalism, a lorry — it is reposted at Westway's cost and the buyer is told before they notice.