Digital screen advertising in Spain

A ten-second slot playing six times an hour costs less than the same screen at twelve plays. Dwell time moves the price more than raw footfall — a screen beside an escalator is read for longer than one in a corridor.

Most digital screen campaigns in Spain run 1 week. Owners discount the longer runs — two weeks is rarely twice the one-week price, and four weeks is rarely four times it.

The weeks either side of Christmas, and the fortnight before a public holiday, price above the annual median. January and the first half of February are the cheapest windows in every city on this page.

Nothing to print. The operator schedules the file, monitors play-out and sends a proof-of-play report when the run ends.

Book now spaces carry a fixed price. Make offer and Request quote spaces are priced by the owner for your exact dates, so the same site can settle above or below the median depending on what is already booked around it.

918 digital screen spaces are listed across Spain, from €145 per week to a median of €560. Indoor and street-level LED and LCD screens, sold as timed slots inside a loop.

Price follows city rather than format. Madrid runs about 5% above the national median and Barcelona level with it — a spread of roughly 3% between the two ends for inventory that is often measured at comparable audience figures. Buying the second city instead of the first is the cheapest optimisation available on this page.

690 companies list advertising space in Spain on Admarket, and every one of them is the owner or operator of what they sell. That matters more in digital screen than in most formats, because the operator is who resolves it when something goes wrong on site.

A campaign across several cities in Spain is booked as one order rather than one contract per owner. Select the spaces you want in search, and the payment is held against the whole run. Each owner delivers and evidences their own sites, and each portion releases as its proof is approved.

Lead time is what usually decides the plan, not budget. Nothing to print. The operator schedules the file, monitors play-out and sends a proof-of-play report when the run ends. Where a campaign has a fixed launch date, work backwards from the artwork deadline rather than the start date — that is the constraint that actually binds.

Most digital screen runs in Spain last 1 week. Booking two shorter runs in different months costs more than one continuous run of the same total length, because production is charged per cycle rather than per week.

The weeks either side of Christmas and the fortnight before a public holiday price above the annual median in every city on this page. January and the first half of February are the cheapest windows.

Availability moves faster than price. Premium sites in Madrid are frequently booked out a quarter ahead, while comparable audience figures remain available at short notice in the cities below the median. If your dates are fixed and your location is not, search by date first.

Owners discount longer commitments rather than advertising a lower headline. If a campaign can absorb four weeks instead of two, the offer route is usually worth taking even on a Book now listing — the worst outcome is the listed price you would have paid anyway.

Payment is held from booking until you approve the owner's proof of delivery, on every space in Spain and every format. Nothing reaches the owner before the campaign is evidenced.

Both sides carry an obligation, and the platform states them rather than implying them. The owner must evidence delivery in the form the format requires — dated site photography, play-out logs, transmission certificates. The buyer accepts that checking that evidence is their own responsibility: approving releases the money, and silence approves it after seven days. Admarket enforces the process and holds the funds; it does not stand at the site on your behalf.

Every listing is reviewed before it goes live, and the audience figures owners publish are checked against the measurement body for the format wherever one exists. Where a figure is owner-supplied and unaudited, the listing says so.