per week
TV advertising in Spain
TV on Admarket
The newest TV spaces across the network — filter to Spain in search.
per week
per week
4 weeks
per issue
TV by city in Spain
Prices below are that city's median, not the national one.
TV questions, answered
What buyers ask before booking this format in Spain.
How much does TV advertising cost in Spain?
Across 93 listed spaces, prices start at €1,010 per 2 weeks and the median is €4,550. Madrid prices highest of the cities on this page and Barcelona lowest. The listed price is what a buyer pays.
How long is a typical booking?
2 weeks. Shorter runs are possible where the owner allows them, but most TV inventory is sold in whole cycles because posting, installing or scheduling costs the same however long the creative stays up.
Who handles production and installation?
The broadcaster schedules transmission and issues a certificate with the as-run log when the campaign ends. Production and clearance are booked separately.
What artwork do I need to supply?
ProRes 422 HQ or broadcast-spec MP4, cleared for broadcast at least five working days before the first transmission.
Can I negotiate the price?
Some listings are Book now at the owner's fixed price. Others take Make offer or Request quote, where the owner comes back with a price for your dates. Closed-bid listings take sealed bids and award the space to the highest one at close.
What moves the price
The cheapest TV space in Spain is €1,010 and the median is €4,550. Five things account for the gap.
Daypart and trading demographic
Peak spots either side of the evening news carry the highest price on any channel, and a schedule bought against a narrow demographic costs more per spot than one bought on all adults. Streaming and catch-up inventory is priced on impressions instead, so the two are compared on cost per thousand rather than spot rate.
How long you book for
Most TV campaigns in Spain run 2 weeks. Owners discount the longer runs — two weeks is rarely twice the one-week price, and four weeks is rarely four times it.
When you book
The weeks either side of Christmas, and the fortnight before a public holiday, price above the annual median. January and the first half of February are the cheapest windows in every city on this page.
Production and install
The broadcaster schedules transmission and issues a certificate with the as-run log when the campaign ends. Production and clearance are booked separately.
How the space is sold
Book now spaces carry a fixed price. Make offer and Request quote spaces are priced by the owner for your exact dates, so the same site can settle above or below the median depending on what is already booked around it.