A40 Westway Gateway
White City, London
£2,400
per week
per week
Billboard advertising in the United Kingdom
From£420per week
Median price£1,580per week
Typical run2 weeksmost-booked length
Spaces listed2,140in the UK
Billboards in the UK
Shapes below are drawn to each surface's real proportions.
Billboards by city in the UK
Prices below are that city's median, not the national one.
Billboard questions, answered
What buyers ask before booking this format in the UK.
How much does billboard advertising cost in the United Kingdom?
Across 2,140 listed spaces, prices start at £420 per week and the median is £1,580. London prices highest of the cities on this page and Birmingham lowest. The listed price is what a buyer pays.
How long is a typical booking?
2 weeks. Shorter runs are possible where the owner allows them, but most billboard inventory is sold in whole cycles because posting, installing or scheduling costs the same however long the creative stays up.
Who handles production and installation?
The site owner's crew prints, posts and removes the sheet, and that work sits inside the listed price unless the listing says otherwise.
What artwork do I need to supply?
A print-ready PDF at the exact face size, five working days before the posting date. Owners pre-flight the file and come back to you if it misses spec.
Can I negotiate the price?
Some listings are Book now at the owner's fixed price. Others take Make offer or Request quote, where the owner comes back with a price for your dates. Closed-bid listings take sealed bids and award the space to the highest one at close.
What moves the price
The cheapest billboard space in the UK is £420 and the median is £1,580. Five things account for the gap.
Face size and traffic
A 48-sheet on a three-lane approach costs several times a 6-sheet on a side street. The price tracks the audience the site is independently measured at, not the square metres of paper.
How long you book for
Most billboard campaigns in the UK run 2 weeks. Owners discount the longer runs — two weeks is rarely twice the one-week price, and four weeks is rarely four times it.
When you book
The weeks either side of Christmas, and the fortnight before a public holiday, price above the annual median. January and the first half of February are the cheapest windows in every city on this page.
Production and install
The site owner's crew prints, posts and removes the sheet, and that work sits inside the listed price unless the listing says otherwise.
How the space is sold
Book now spaces carry a fixed price. Make offer and Request quote spaces are priced by the owner for your exact dates, so the same site can settle above or below the median depending on what is already booked around it.