per week
Digital screen advertising in the United Kingdom
Digital screens in the UK
Shapes below are drawn to each surface's real proportions.
per week
Digital screens by city in the UK
Prices below are that city's median, not the national one.
Digital screens in London
356 spacesDigital screens in Manchester
121 spacesDigital screens in Birmingham
92 spacesDigital screen questions, answered
What buyers ask before booking this format in the UK.
How much does digital screen advertising cost in the United Kingdom?
Across 1,685 listed spaces, prices start at £180 per week and the median is £720. London prices highest of the cities on this page and Birmingham lowest. The listed price is what a buyer pays.
How long is a typical booking?
1 week. Shorter runs are possible where the owner allows them, but most digital screen inventory is sold in whole cycles because posting, installing or scheduling costs the same however long the creative stays up.
Who handles production and installation?
Nothing to print. The operator schedules the file, monitors play-out and sends a proof-of-play report when the run ends.
What artwork do I need to supply?
MP4 (H.264), JPG or PNG at the screen's native resolution, 48 hours before the first play. Most screens run silent, so the creative has to work without sound.
Can I negotiate the price?
Some listings are Book now at the owner's fixed price. Others take Make offer or Request quote, where the owner comes back with a price for your dates. Closed-bid listings take sealed bids and award the space to the highest one at close.
What moves the price
The cheapest digital screen space in the UK is £180 and the median is £720. Five things account for the gap.
Slot length and share of loop
A ten-second slot playing six times an hour costs less than the same screen at twelve plays. Dwell time moves the price more than raw footfall — a screen beside an escalator is read for longer than one in a corridor.
How long you book for
Most digital screen campaigns in the UK run 1 week. Owners discount the longer runs — two weeks is rarely twice the one-week price, and four weeks is rarely four times it.
When you book
The weeks either side of Christmas, and the fortnight before a public holiday, price above the annual median. January and the first half of February are the cheapest windows in every city on this page.
Production and install
Nothing to print. The operator schedules the file, monitors play-out and sends a proof-of-play report when the run ends.
How the space is sold
Book now spaces carry a fixed price. Make offer and Request quote spaces are priced by the owner for your exact dates, so the same site can settle above or below the median depending on what is already booked around it.