per issue
Print advertising in the United Kingdom
Print in the UK
Shapes below are drawn to each surface's real proportions.
per issue
Print by city in the UK
Prices below are that city's median, not the national one.
Print questions, answered
What buyers ask before booking this format in the UK.
How much does print advertising cost in the United Kingdom?
Across 546 listed spaces, prices start at £240 per issue and the median is £980. London prices highest of the cities on this page and Birmingham lowest. The listed price is what a buyer pays.
How long is a typical booking?
1 issue. Shorter runs are possible where the owner allows them, but most print inventory is sold in whole cycles because posting, installing or scheduling costs the same however long the creative stays up.
Who handles production and installation?
The publisher pre-flights your file, prints, posts two copies to you and sends a PDF tear sheet on publication.
What artwork do I need to supply?
PDF/X-1a in CMYK at 300 dpi with 3 mm bleed, three weeks before the print date.
Can I negotiate the price?
Some listings are Book now at the owner's fixed price. Others take Make offer or Request quote, where the owner comes back with a price for your dates. Closed-bid listings take sealed bids and award the space to the highest one at close.
What moves the price
The cheapest print space in the UK is £240 and the median is £980. Five things account for the gap.
Position and circulation
Inside front cover and back page carry a premium over run-of-book in the same title. Past that, price tracks audited circulation and how often the title publishes.
How long you book for
Most print campaigns in the UK run 1 issue. Owners discount the longer runs — two weeks is rarely twice the one-week price, and four weeks is rarely four times it.
When you book
The weeks either side of Christmas, and the fortnight before a public holiday, price above the annual median. January and the first half of February are the cheapest windows in every city on this page.
Production and install
The publisher pre-flights your file, prints, posts two copies to you and sends a PDF tear sheet on publication.
How the space is sold
Book now spaces carry a fixed price. Make offer and Request quote spaces are priced by the owner for your exact dates, so the same site can settle above or below the median depending on what is already booked around it.
Your lists
Or start a new one
New lists are private until you invite someone. Saving a space never notifies the owner.