Capital Drive — breakfast package
Greater London
£4,800
2 weeks
2 weeks
Radio advertising in the United Kingdom
From£560per 2 weeks
Median price£2,150per 2 weeks
Typical run2 weeksmost-booked length
Spaces listed243in the UK
Radio in the UK
Shapes below are drawn to each surface's real proportions.
Radio by city in the UK
Prices below are that city's median, not the national one.
Radio questions, answered
What buyers ask before booking this format in the UK.
How much does radio advertising cost in the United Kingdom?
Across 243 listed spaces, prices start at £560 per 2 weeks and the median is £2,150. London prices highest of the cities on this page and Birmingham lowest. The listed price is what a buyer pays.
How long is a typical booking?
2 weeks. Shorter runs are possible where the owner allows them, but most radio inventory is sold in whole cycles because posting, installing or scheduling costs the same however long the creative stays up.
Who handles production and installation?
The station schedules transmission and sends a log when the run ends. Copy production is booked separately if you need it.
What artwork do I need to supply?
WAV at 48kHz or MP3 at 320kbps, cleared by the station four working days before the first transmission.
Can I negotiate the price?
Some listings are Book now at the owner's fixed price. Others take Make offer or Request quote, where the owner comes back with a price for your dates. Closed-bid listings take sealed bids and award the space to the highest one at close.
What moves the price
The cheapest radio space in the UK is £560 and the median is £2,150. Five things account for the gap.
Daypart and spot count
Breakfast and drive-time spots cost two to three times an off-peak equivalent on the same station. Packages are then priced on total seconds and on how evenly they are spread across the window.
How long you book for
Most radio campaigns in the UK run 2 weeks. Owners discount the longer runs — two weeks is rarely twice the one-week price, and four weeks is rarely four times it.
When you book
The weeks either side of Christmas, and the fortnight before a public holiday, price above the annual median. January and the first half of February are the cheapest windows in every city on this page.
Production and install
The station schedules transmission and sends a log when the run ends. Copy production is booked separately if you need it.
How the space is sold
Book now spaces carry a fixed price. Make offer and Request quote spaces are priced by the owner for your exact dates, so the same site can settle above or below the median depending on what is already booked around it.