TV advertising in Germany

Peak spots either side of the evening news carry the highest price on any channel, and a schedule bought against a narrow demographic costs more per spot than one bought on all adults. Streaming and catch-up inventory is priced on impressions instead, so the two are compared on cost per thousand rather than spot rate.

Most TV campaigns in Germany run 2 weeks. Owners discount the longer runs — two weeks is rarely twice the one-week price, and four weeks is rarely four times it.

The weeks either side of Christmas, and the fortnight before a public holiday, price above the annual median. January and the first half of February are the cheapest windows in every city on this page.

The broadcaster schedules transmission and issues a certificate with the as-run log when the campaign ends. Production and clearance are booked separately.

Book now spaces carry a fixed price. Make offer and Request quote spaces are priced by the owner for your exact dates, so the same site can settle above or below the median depending on what is already booked around it.

102 TV spaces are listed across Germany, from €1,150 per 2 weeks to a median of €5,200. Spot schedules and programme sponsorship on linear channels, catch-up and connected TV.

Price follows city rather than format. Munich runs about 21% above the national median and Berlin about 8% above it — a spread of roughly 12% between the two ends for inventory that is often measured at comparable audience figures. Buying the second city instead of the first is the cheapest optimisation available on this page.

742 companies list advertising space in Germany on Admarket, and every one of them is the owner or operator of what they sell. That matters more in TV than in most formats, because the operator is who resolves it when something goes wrong on site.

A campaign across several cities in Germany is booked as one order rather than one contract per owner. Select the spaces you want in search, and the payment is held against the whole run. Each owner delivers and evidences their own sites, and each portion releases as its proof is approved.

Lead time is what usually decides the plan, not budget. The broadcaster schedules transmission and issues a certificate with the as-run log when the campaign ends. Production and clearance are booked separately. Where a campaign has a fixed launch date, work backwards from the artwork deadline rather than the start date — that is the constraint that actually binds.

Most TV runs in Germany last 2 weeks. Booking two shorter runs in different months costs more than one continuous run of the same total length, because production is charged per cycle rather than per week.

The weeks either side of Christmas and the fortnight before a public holiday price above the annual median in every city on this page. January and the first half of February are the cheapest windows.

Availability moves faster than price. Premium sites in Munich are frequently booked out a quarter ahead, while comparable audience figures remain available at short notice in the cities below the median. If your dates are fixed and your location is not, search by date first.

Owners discount longer commitments rather than advertising a lower headline. If a campaign can absorb four weeks instead of two, the offer route is usually worth taking even on a Book now listing — the worst outcome is the listed price you would have paid anyway.

Payment is held from booking until you approve the owner's proof of delivery, on every space in Germany and every format. Nothing reaches the owner before the campaign is evidenced.

Both sides carry an obligation, and the platform states them rather than implying them. The owner must evidence delivery in the form the format requires — dated site photography, play-out logs, transmission certificates. The buyer accepts that checking that evidence is their own responsibility: approving releases the money, and silence approves it after seven days. Admarket enforces the process and holds the funds; it does not stand at the site on your behalf.

Every listing is reviewed before it goes live, and the audience figures owners publish are checked against the measurement body for the format wherever one exists. Where a figure is owner-supplied and unaudited, the listing says so.