Radio advertising in the United Kingdom

Breakfast and drive-time spots cost two to three times an off-peak equivalent on the same station. Packages are then priced on total seconds and on how evenly they are spread across the window.

Most radio campaigns in the UK run 2 weeks. Owners discount the longer runs — two weeks is rarely twice the one-week price, and four weeks is rarely four times it.

The weeks either side of Christmas, and the fortnight before a public holiday, price above the annual median. January and the first half of February are the cheapest windows in every city on this page.

The station schedules transmission and sends a log when the run ends. Copy production is booked separately if you need it.

Book now spaces carry a fixed price. Make offer and Request quote spaces are priced by the owner for your exact dates, so the same site can settle above or below the median depending on what is already booked around it.

243 radio spaces are listed across the United Kingdom, from £560 per 2 weeks to a median of £2,150. Spot packages sold by daypart on national and regional stations.

Price follows city rather than format. London runs about 32% above the national median and Birmingham about 21% below it — a spread of roughly 67% between the two ends for inventory that is often measured at comparable audience figures. Buying the second city instead of the first is the cheapest optimisation available on this page.

1,184 companies list advertising space in the UK on Admarket, and every one of them is the owner or operator of what they sell. That matters more in radio than in most formats, because the operator is who resolves it when something goes wrong on site.

A campaign across several cities in the UK is booked as one order rather than one contract per owner. Select the spaces you want in search, and the payment is held against the whole run. Each owner delivers and evidences their own sites, and each portion releases as its proof is approved.

Lead time is what usually decides the plan, not budget. The station schedules transmission and sends a log when the run ends. Copy production is booked separately if you need it. Where a campaign has a fixed launch date, work backwards from the artwork deadline rather than the start date — that is the constraint that actually binds.

Most radio runs in the UK last 2 weeks. Booking two shorter runs in different months costs more than one continuous run of the same total length, because production is charged per cycle rather than per week.

The weeks either side of Christmas and the fortnight before a public holiday price above the annual median in every city on this page. January and the first half of February are the cheapest windows.

Availability moves faster than price. Premium sites in London are frequently booked out a quarter ahead, while comparable audience figures remain available at short notice in the cities below the median. If your dates are fixed and your location is not, search by date first.

Owners discount longer commitments rather than advertising a lower headline. If a campaign can absorb four weeks instead of two, the offer route is usually worth taking even on a Book now listing — the worst outcome is the listed price you would have paid anyway.

Payment is held from booking until you approve the owner's proof of delivery, on every space in the UK and every format. Nothing reaches the owner before the campaign is evidenced.

Both sides carry an obligation, and the platform states them rather than implying them. The owner must evidence delivery in the form the format requires — dated site photography, play-out logs, transmission certificates. The buyer accepts that checking that evidence is their own responsibility: approving releases the money, and silence approves it after seven days. Admarket enforces the process and holds the funds; it does not stand at the site on your behalf.

Every listing is reviewed before it goes live, and the audience figures owners publish are checked against the measurement body for the format wherever one exists. Where a figure is owner-supplied and unaudited, the listing says so.