- Covers full wraps, sides and interior panels across the fleet
- Minimum guarantee is payable whether or not the inventory sells
- Operator has agreed in principle to assign the concession to a buyer
Transit concessions
Rights to sell advertising on bus, tram, rail and airport estates.
Turnover, running costs, occupancy and contract terms are owner-supplied and unaudited. Verify them yourself before you commit: the sale is agreed directly between the two parties and Admarket takes no part in it.
Transit concessions on the market
Turnover is shown weekly, monthly and annually on each card. 1 of 1 sellers publish it; the rest release figures under NDA.
What to check before buying
The four things that most often change the price of transit concessions after the first meeting.
- 1
Concession term and renewal
The value is the unexpired term. Confirm whether renewal is automatic, negotiated or retendered in public.
- 2
Minimum guarantee obligations
Most concessions carry a guaranteed payment to the operator whether or not you sell the inventory. Model it against the worst trading year on record.
- 3
Access and install costs
Depot windows, vehicle availability and who pays for fitting. These sit outside the concession fee and are easy to underestimate.
- 4
Operator relationship
Speak to the transport operator directly before completion. A concession is a working relationship, not just a document.
This is a starting checklist, not advice. Take your own legal and financial advice before signing anything.